Lotus Cars is a pioneering British marque defined by purity of purpose and an unwavering pursuit of performance. Since 1948, Lotus has shaped automotive culture through its radical philosophy of lightweight engineering, technical ingenuity, and emotionally charged design. Today, the brand continues to evolve with a bold vision of a future shaped by innovation - where ingenuity, craft, and sustainability converge.

From its iconic sports cars to its new generation of luxury performance vehicles, every Lotus is engineered to elevate the connection between driver, vehicle, and road. Lotus’ design language blends sculptural minimalism with aerodynamic intelligence, creating forms that are functional and expressive.

Milan Design Week provides Lotus an opportunity to celebrate the fusion of art and engineering - showcasing IN PROGRESS, where performance is redefined, creativity knows no limits and leading-edge design becomes an experience in motion.

More info on Lotus’ exhibition soon!