Our Partners
Main Partner: Zeekr
Zeekr is a global premium electric mobility technology brand within the Zhejiang Geely Holding Group.
The Zeekr Global Design Team is based in Gothenburg, a city known for its innovative design scene. The team brings together a diverse group of talented and forward-thinking individuals from all over the world.
Learn more about their exhibition during the Haus of Automotive.
Pop-Up Partner: Lotus
For more than 76 years, Lotus has been defined by its commitment to innovation, striking design, and unparalleled performance.
Through the tenets of Digital, Natural and Analogue - "The Lotus Theory" explores the human centric creative approach behind the present and future designs of the brand - honouring the free-thinking engineering and the rebellious spirit at the heart of what Lotus is.
Learn more about their exhibition during the Haus of Automotive.
More Partners
Phiaro has a long history in design and product development since its inception in 1939, creating new value through the development of many products and technologies. Phiaro is continuously expanding, offering a wide range of services in the areas of automotive, motorcycle, entertainment, and other industries.
Leonhard KURZ is a global leader in thin-film technology, shaping visionary surface design in automotive and beyond. With 125 years of expertise in decoration technology and material innovation, KURZ enables future-forward design solutions that redefine plastic surfaces—creating immersive brand experiences that embody design freedom, sustainable excellence, and a bold vision for the mobility of tomorrow.
Royal Smit & Zoon and its subsidiaries aim to achieve a sustainable leather value chain by 2025. In order to attain this, Royal Smit & Zoon takes measures itself, making our processes more efficient, wasting less and providing more sustainable alternatives for various products. I
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Sparking Discovery, Elevating Humanity - Our passion for science and technology drives our approximately 63,000 employees in 65 countries to address some of today’s toughest challenges and develop more sustainable ways of living.
In our rapidly changing and uncertain world, factors such as an aging population, chronic diseases, AI, climate change, and other megatrends have created an appetite for scientific breakthroughs that can make a positive difference across our global society. The pace of change will increase over coming decades as technologies evolve and converge in ways that fundamentally transform how we live and work. For us at Merck, change is not a threat but an opportunity as we have proven for over more than 350 years.
Crafted from Nature. Made to last. BADER, has been committed to exceptional quality for over 150 years and is proud to be one of the world's leading manufacturers of premium leather for the automotive industry. Each interior solution they develop in close cooperation with their clients is a true work of art, enhancing the experience of mobile life.
Depix.ai is revolutionizing design and marketing with AI-powered visualization. Our Depix Design Lab enables teams to create, refine, and deliver stunning visuals at lightning speed—accelerating product development and transforming marketing content. Faster creativity. Smarter workflows. Unmatched impact.From design studios to global brands—Depix.ai is the future of visual innovation.
HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more.
For more information, please visit: HP.com.
Refreshing the Experience:
Our Culinary Supporters
Costadoro S.p.A. is a leading Italian company specializing in high-end roasted coffee, exporting 55% of its production to over 40 countries. Founded in 1890 in Turin, it plays a key role in promoting Italian coffee culture worldwide. Combining tradition with innovation, Costadoro ensures quality through careful sourcing, roasting, and advanced technologies. Committed to sustainability, the company achieved B Corp certification in 2023, a recognition awarded to companies that meet high standards of social and environmental impact, further reinforcing its dedication to corporate responsibility.
Beva Can was born in the summer of 2021, during a boat trip, from the idea of three young guys from the Langhe region, passionate about wine and with experience in the industry. Their goal is to bring the historic quality of traditional Italian wines into a new, fresh, and youthful container, making a small fragment of the Italian “dolce vita” accessible to everyone.
Our wines are vinified in a classic style, respecting the terroir they come from, allowing us to capture everything that is typically found in a large bottle within a small can.
